刘强东“闷声”第六个IPO：不是卖消费品，而是啃工业硬骨头

Core Insights - JD Industrial's IPO marks a significant step for Liu Qiangdong, reflecting his commitment to supply chain efficiency and a response to the company's recent stagnation [2][9] - The company aims to issue up to 253,309,800 shares on the Hong Kong Stock Exchange, with a strong backing from major underwriters [4][5] IPO Journey - JD Industrial's IPO process has faced challenges, initially submitting its prospectus in March 2023 but later pausing due to application issues. The process was restarted in September 2024 [4] - The recent approval from the China Securities Regulatory Commission removes major regulatory hurdles, paving the way for the company's listing [4] Business Overview - Established in 2017, JD Industrial has evolved into China's largest MRO procurement service provider, with a market share nearly three times that of its closest competitor [6] - The company offers approximately 57.1 million SKUs and serves around 50% of China's Fortune 500 companies [6] Financial Performance - JD Industrial's revenue grew from 14.135 billion to 20.398 billion yuan from 2022 to 2024, with a compound annual growth rate of 20.1% [7] - The company turned a profit, with net income rising from -1.334 billion to 0.762 billion yuan during the same period, although revenue growth rates are slowing [8] Strategic Focus - Liu Qiangdong emphasizes a supply chain-centric approach, believing that the majority of profits should go to brand owners to foster development [9] - JD Industrial aims to translate its consumer-side advantages into the B2B sector, enhancing procurement processes for large enterprises [9] Technological Innovation - The launch of the "Joy Industrial" model represents JD Industrial's commitment to leveraging technology for supply chain optimization, utilizing extensive data from various sectors [10] - The model aims to significantly improve operational efficiency and reduce costs through intelligent decision-making [10] Industry Landscape - The MRO market in China has a low online penetration rate of around 10%, indicating substantial growth potential despite competitive pressures from established players [11] - JD Industrial has set ambitious goals to help reduce supply chain costs significantly over the next five years [11] Global Expansion and Innovation - Liu Qiangdong is pursuing international acquisitions and local e-commerce strategies, with a focus on building local teams and sourcing products [12] - The company is also exploring innovative business ventures, with plans to introduce new initiatives annually [12]