
Core Viewpoint - The issuance of a personal "long-term service appreciation fund" by Wang Wei, the founder of SF Express, totaling 120 million yuan, has drawn significant attention in the industry, especially as it targets long-serving employees amidst ongoing price wars in the express delivery sector [1][2][16]. Group 1: Employee Appreciation - The appreciation fund is distributed based on years of service, with employees receiving 1,000 yuan for ten years, 2,000 yuan for fifteen years, and 3,000 yuan for twenty years of service, benefiting approximately 100,000 employees [1]. - Wang Wei's message accompanying the fund emphasizes the value of long-term commitment and aims to foster a sense of respect and recognition among employees [1][9]. Group 2: Company Culture and Cohesion - The initiative has strengthened internal cohesion and served as an effective cultural output within the company, reinforcing the importance of long-serving employees as the backbone of service quality and cultural transmission [2]. - This act of appreciation aligns with Wang Wei's historical practice of rewarding employees during key milestones, such as the company's IPO and during challenging times like the pandemic, highlighting a consistent commitment to employee welfare [14][16]. Group 3: Industry Impact - The gesture not only enhances internal morale but also sets a benchmark for the industry, showcasing how genuine employee care can lead to mutual growth between the company and its workforce [16]. - SF Express plans to continue improving its employee development and growth systems, ensuring that every employee can realize personal value within the company's development [16].