去繁就简成“宠儿”！月饼包装“轻装上阵”备受消费者青睐

Core Viewpoint - As the Mid-Autumn Festival approaches, mooncakes are prominently displayed in supermarkets, with simple and practical packaging favored by consumers [1]. Group 1: Mooncake Sales Trends - In Nanning, Guangxi, a large supermarket showcases a variety of mooncake gift boxes priced from tens to over a hundred yuan, with a focus on simple and practical packaging [4]. - The best-selling mooncake gift boxes are priced under 100 yuan, with daily sales reaching dozens of boxes [6]. - In addition to gift boxes, bulk mooncakes are also performing well, with a combination of "bulk weighing + simple tote bags" offered for certain mooncakes, appealing to consumers for both aesthetics and affordability [7].