8.39万元起售！BJ30旅行家定义轻越野旅行新标杆

Core Viewpoint - The launch of the BJ30 Traveler by Beijing Off-road aims to make off-road travel accessible to more consumers, featuring a competitive pricing strategy and innovative warranty offerings [1][3][6]. Product Launch and Pricing - The BJ30 Traveler is positioned as a "light off-road SUV" with a price range of 99,900 to 136,900 yuan, and a promotional price starting at 83,900 yuan after subsidies [1]. - The vehicle is available in six configurations, significantly lowering the entry barrier for consumers interested in off-road capabilities [1]. Warranty and Customer Benefits - The BJ30 Traveler introduces a lifetime warranty covering over 99% of vehicle components, a first in the light off-road SUV segment, demonstrating the company's confidence in product quality [3]. - A comprehensive benefits package worth up to 43,000 yuan includes cash rewards, trade-in subsidies, and free upgrades, enhancing the overall customer experience [3]. Performance and Technology - The vehicle features a proprietary hybrid system with a maximum power of 301 kW and torque of 685 N·m, outperforming some traditional fuel off-road models [7]. - It includes an advanced four-wheel drive system with a response time of 0.03 seconds and seven driving modes for various terrains, enhancing off-road capabilities [7][9]. Space and Design - The BJ30 Traveler boasts a length of 4,730 mm and a wheelbase of 2,820 mm, achieving a 66% usable space rate, with significant rear legroom and a maximum storage capacity of 1,496 liters [9]. - The design allows for a flat sleeping area of 1.92 meters, catering to outdoor enthusiasts [9]. Fuel Efficiency - The vehicle's hybrid architecture achieves a fuel consumption of 5.85 L per 100 km, lower than many A0-class sedans, showcasing its efficiency [11]. - It features six driving modes that optimize performance and fuel economy based on driving conditions [11]. Marketing Strategy - Beijing Off-road has appointed young actor Li Gengxi as the global ambassador for the BJ30 Traveler, aligning the brand with a youthful and vibrant image [12]. - The company launched an official IP "Ye Hu Hu" to promote a carefree outdoor lifestyle, appealing to younger consumers [14]. - A short outdoor adventure series featuring the BJ30 Traveler was released to showcase the vehicle's capabilities in a relatable context, moving away from traditional advertising [14]. Market Positioning - The BJ30 Traveler aims to redefine the standards of the 100,000 yuan light off-road SUV market, leveraging technological advancements and a deep understanding of consumer needs [16]. - The launch is expected to intensify competition in the light off-road SUV segment, with Beijing Off-road positioned to lead the market [16].