迭代焕新“吾悦经营五步法”，新城控股再启商业新篇

Core Viewpoint - New City Holdings is focusing on enhancing commercial operations and building a collaborative ecosystem through its "Wuyue Management Five-Step Method" and the "Yuelian Plan" to adapt to the challenges in the commercial real estate sector [1][4][6]. Group 1: Wuyue Management Five-Step Method - The "Wuyue Management Five-Step Method" emphasizes refined and professional operations in commercial real estate, consisting of "Build Good Space, Organize Content, Find Brands, Achieve High Sales, Share Profits" [2][3]. - "Build Good Space" focuses on creating quality spatial experiences, supported by a comprehensive inspection system that includes five key areas: promotion, operations, engineering, property management, and safety [2]. - "Organize Content" utilizes scientific analysis to guide project planning, ensuring a structured approach to brand placement and operational efficiency [2]. - The "Find Brands" strategy involves a high-quality recruitment team and a comprehensive brand database to streamline the leasing process [2][3]. - The "Achieve High Sales" initiative introduces the "V8 Model" to enhance sales performance across brands, while "Share Profits" promotes a positive feedback loop between sales growth and marketing investments [3]. Group 2: Yuelian Plan - The "Yuelian Plan" aims to create a sustainable ecosystem by collaborating with high-quality brands and core agents, establishing a platform for resource sharing and value co-creation [4][5]. - The plan shifts from traditional one-way recruitment to a three-way win model, linking premium brands with capable agents to optimize resource allocation [4]. - The initiative reflects New City Holdings' transition from "scale growth" to "quality co-existence," aligning operational goals with partners to enhance the vitality of commercial content [4][6]. Group 3: Business Performance and Growth - New City Holdings reported a total commercial operation revenue of 6.944 billion yuan in the first half of the year, marking an 11.8% year-on-year increase [6]. - The gross profit from property leasing and management reached 4.573 billion yuan, contributing 77.06% to the company's total gross profit, up from 57.21% in the previous year [6]. - The company has established a presence in 141 cities with 205 integrated projects, maintaining a high occupancy rate of 97.81% across its Wuyue Plaza locations [6][7].