SHUANGHUI(SZ:000895) Zhong Guo Xin Wen Wang·2025-09-28 02:26Core Viewpoint - The launch of the new product line "Jiansong" by Shuanghui marks a strategic deepening in the health-oriented light food sector, reflecting the company's commitment to expanding its product offerings to meet diverse consumer demands [14]. Group 1: Product Launch and Features - The new product line includes Jiansong salad chicken breast, chicken small breast, and luncheon meat series, emphasizing the brand's philosophy of "simple, healthy, and nutritious" [3][10]. - Jiansong salad chicken breast is made from whole-cut, antibiotic-free chicken breast, utilizing innovative processing techniques to retain moisture and tenderness, available in various flavors such as black pepper, basil, and cinnamon oolong [10]. - The reduced-salt chicken luncheon meat employs a unique emulsification and low-temperature cooking process, maintaining the characteristics of traditional luncheon meat while enhancing flavor [12]. Group 2: Event Highlights and Themes - The launch event was themed "Pleasing Yourself," featuring a water Tai Chi performance that visually represented the brand's health philosophy of "light wellness and sustainability" [6]. - Key stakeholders, including Shuanghui's chairman and vice presidents, participated in the event, discussing consumer trends, brand positioning, product characteristics, and industry development [5][8]. Group 3: Strategic Implications - The introduction of the Jiansong series signifies Shuanghui's strategic focus on the health light food market, leveraging its own production capabilities with an annual output of 300 million chickens to enhance market competitiveness [10]. - The company aims to continuously focus on the meat industry, striving to meet consumer aspirations for a better life by offering more healthy, safe, and delicious products [14].