YILI(SH:600887) Zhong Guo Jing Ji Wang·2025-09-28 02:30Core Insights - The article emphasizes the transformation of China's automotive industry from traditional fuel vehicles to leading the global market in electric vehicles, showcasing a strategic shift that has allowed Chinese brands to gain competitive advantages in the new energy vehicle sector [1] - The narrative extends to the infant formula sector, where Chinese brands are also moving away from passive competition to actively setting higher standards and improving product quality, thus entering a new competitive landscape [1] Internationalization Strategy - The entry of Chinese infant formula brand Jinlingguan into the Hong Kong market marks a significant milestone, positioning it as the first domestic brand to partner with local health retail chain Mannings, symbolizing a quality representation of Chinese infant formula on the international stage [4] - Jinlingguan's success in Hong Kong is not merely about product export but serves as a hub for broader international market penetration, enhancing the global value chain of Chinese dairy products [8] Research and Development - Jinlingguan focuses on developing proprietary formulas tailored to the nutritional needs of Chinese infants, utilizing extensive research on breast milk composition across 77 cities in China, resulting in over ten million data samples [9][11] - The brand's commitment to local innovation and adaptation allows it to compete effectively on a global scale, demonstrating the capability of Chinese infant formula companies to provide solutions that meet international demands [13] Building Trust - Trust is a critical factor in consumer choice, with Jinlingguan emphasizing transparency in production processes and inviting consumers to visit factories, thereby fostering a strong bond of trust with customers [16] - The brand's approach to customer engagement and support networks enhances its reputation as a reliable partner for families, contributing to positive consumer perceptions and satisfaction [14][16] Conclusion - Jinlingguan exemplifies the evolution of Chinese infant formula companies from followers to leaders, signaling a shift towards international competitiveness through innovation, quality, and consumer trust [18] - The ongoing international expansion of Chinese infant formula brands is expected to reshape the global market dynamics, providing a reference model for other consumer goods industries [18]