每箱最高涨20元：朝日啤酒在华部分产品发调价通知，称是“艰难决定”，有啤酒经销商预计同行不会贸然跟涨

Core Viewpoint - Asahi Beer has announced a price increase for two imported beer products in China due to rising operational costs, effective from September 25, 2023, with specific increases of 5 yuan and 20 yuan per box for different product sizes [1][3][5]. Price Adjustment Details - The price adjustment affects two products: Asahi Super Dry Beer 135ml24 cans, with a price increase of 5 yuan per box, and Asahi Super Dry Beer 2L6 cans, with a price increase of 20 yuan per box [3][5]. - Orders placed and paid for before September 24, 2023, will be honored at the original prices to mitigate the impact on distributors [3][5]. Reasons for Price Increase - The company cites a complex global market environment and continuous cost increases as the primary reasons for the price adjustment, emphasizing the need to maintain high-quality product offerings and service levels [3][5][8]. - Asahi Beer has previously implemented multiple price increases in the Japanese market, with a notable increase planned for April 2024 affecting 68 products, with price hikes ranging from 6% to 62% due to rising costs of raw materials and transportation [5][7]. Market Impact and Competitor Response - The price increase may not immediately affect the end consumer, as online flagship store prices remained unchanged at the time of inquiry [5]. - Other Japanese beer brands, such as Kirin and Suntory, are also facing similar cost pressures, leading to speculation that they may adopt a cautious approach to price adjustments to avoid losing core customers [8][10]. - Non-Japanese imported brands may benefit from this price increase by capturing market share, as their prices are generally lower than Asahi's [8][10]. Asahi Beer’s Market Position - Asahi Beer has a significant presence in Japan and has expanded to over 50 countries, becoming a representative brand in the international beer market [11][13]. - The company entered the Chinese market in 1994 and has made strategic decisions to withdraw and re-enter based on market conditions, with a renewed focus on high-end products in China due to growing demand [13][15]. - Despite having a loyal consumer base, Asahi Beer currently holds a market share that does not place it among the top ten in China, where major competitors dominate [16].