BEAR APPLIANCE(SZ:002959) Zhong Guo Neng Yuan Wang·2025-09-28 02:44Core Insights - A recent incident involving a small bear electric kettle explosion resulted in severe injuries to a child, prompting an investigation by the company [1][2] - The company has shown a commitment to addressing the situation by providing support to the affected family and conducting an internal investigation [1][2] Company Performance - In the first half of 2025, the company reported a total revenue of 2.535 billion yuan, representing a year-on-year growth of 18.94% [2] - The net profit attributable to shareholders was 205 million yuan, reflecting a year-on-year increase of 27.32% [2] - The personal care small appliance segment saw a significant revenue increase from 63 million yuan to 324 million yuan, marking a growth of 415.99% [2] Cost and Expenses - Despite the revenue growth, the company's operating costs rose dramatically, with increases of 489.35% and 139.60% in personal care small appliances and overseas markets, respectively [2] - The gross margin for these segments decreased by 8.29% and 0.21% [2] - Sales expenses amounted to 430 million yuan, up 8.04% year-on-year, while management and R&D expenses also saw increases of 6.67% and 13.98%, respectively [2] Strategic Initiatives - The company is adjusting its kitchen small appliance strategy to enhance average transaction value and is increasing R&D investment in maternal and infant small appliances [3] - A series of upgraded products are being launched to improve the brand's image and convey a professional identity in the maternal and infant small appliance market [3]