BRIGHT DAIRY(SH:600597) Zhong Guo Jing Ji Wang·2025-09-28 02:59Core Insights - The "Yimin Chuxin Community Action, Bright Health Life Festival" was launched in Shanghai, emphasizing the integration of quality experience, public welfare, and international exchange to promote a new journey towards national health [2][4][14] Group 1: Event Overview - The event featured notable figures such as volleyball coach Lang Ping and leaders from Bright Dairy, highlighting the company's commitment to community engagement and health promotion [2][4] - The festival aims to deliver health concepts directly to consumers through large-scale community activities, marking the launch of the "Bright Health Life Festival" [4][14] Group 2: Product Launch - Bright Dairy unveiled a new health product series that addresses contemporary consumer needs in areas such as sugar control, calcium supplementation, and convenient nutrition [4][15] - The six new products include low GI flavored yogurt, reduced sugar series, and various nutritional formula milks, reflecting a deep understanding of national health demands [15] Group 3: Community Engagement - The "Yimin Chuxin" initiative has reached over 213,000 communities, distributing 18.67 million servings of fresh milk and conducting over 300,000 public welfare activities in the past year [14] - The initiative aims to continue expanding its impact, focusing on innovation and community support [14][17] Group 4: Cultural Exchange - The event also featured cultural exchanges with the Bulgarian delegation, enhancing international ties and sharing health insights from the "Longevity Village" [12] - Activities included sports interactions that fostered cross-cultural engagement and promoted health awareness [12] Group 5: Future Commitment - Bright Dairy plans to maintain its commitment to quality and health, aiming to deliver high-quality products and health care to more families [17] - The company emphasizes its role in contributing to the "Healthy China" initiative through ongoing community support and innovative product offerings [17]