Shanxi Xinghuacun Fen Wine Factory (SH:600809) Zhong Jin Zai Xian·2025-09-28 03:07Core Viewpoint - The 2025 Fenjiu Sealing Ceremony emphasizes the themes of "Respect for Heaven, Love for People, Heritage, and Innovation," showcasing the cultural roots of Fenjiu's 6,000-year brewing history and marking the 110th anniversary of its gold medal at the Panama International Exposition [1][8][12] Group 1: Event Overview - The ceremony took place on September 26, 2025, at the Fenjiu Cultural Scenic Area in Shanxi Province, featuring immersive performances and traditional rituals [1] - Notable attendees included leaders from the Shanxi Provincial Cultural Tourism Group, the China Alcoholic Drinks Association, and various literary figures, alongside Fenjiu Group executives and media representatives [3][4] Group 2: Cultural Significance - The Sealing Ceremony has evolved into a significant cultural IP within the industry, reflecting Fenjiu's commitment to innovation while honoring its historical roots [5][6] - The event serves as a platform for showcasing the cultural confidence of Chinese liquor and its high-quality development, with a focus on the themes of "Respect for Heaven, Love for People, Heritage, and Innovation" [8][12] Group 3: Performances and Themes - The ceremony featured various performances that illustrated the themes, including a dance representing the respect for nature, a narrative on the emotional connection to the craft, and a demonstration of traditional brewing techniques [9][10] - The closing performance, "New Glory," symbolized Fenjiu's spirit of innovation and breakthrough while honoring its legacy [10][12]