中国积木巨头布鲁克，80%收入靠“租”来的IP？

Core Insights - The company has generated significant revenue of 1.3 billion from top IPs like Ultraman and Transformers in just six months [1] - Overseas sales have surged nearly ninefold, indicating strong international demand for these IPs [1] - A substantial 80% of the company's revenue is derived from licensing IPs, with Ultraman alone contributing to half of this revenue [1]