Sou Hu Cai Jing·2025-09-28 04:15Core Viewpoint - The significant rise in international gold prices has led to domestic gold jewelry brands increasing their prices, with many brands now pricing gold at 1100 yuan per gram and some products exceeding 2000 yuan per gram, making gold jewelry a luxury item [1][3][5]. Price Trends - Major domestic brands such as Chow Tai Fook, Chow Sang Sang, Lao Feng Xiang, and others are currently quoting gold prices at 1108 yuan per gram [1][2]. - Some one-price products from brands like Chow Tai Fook and Chow Sang Sang have already reached prices above 2000 yuan per gram, with specific items like a diamond-studded necklace priced at an average of 2140 yuan per gram [3][4]. Market Dynamics - The price increase trend began on August 25 with Lao Pu Gold, which saw a price hike of approximately 12.5% [4][5]. - Lao Pu Gold's price has risen from 688 yuan per gram at the beginning of the year to 915 yuan per gram, with 16 price adjustments made throughout the year [5][6]. Consumer Sentiment - There is growing consumer frustration regarding the rising gold prices, with many expressing that gold is becoming unaffordable for the average person [5][6].