Core Viewpoint - The founder of Xibei Catering, Jia Guolong, has cleared multiple social media accounts amid controversies regarding the use of pre-made dishes in the restaurant chain, which has led to public scrutiny and a series of apologies from the company [1][3]. Group 1: Company Actions and Responses - Jia Guolong has removed content from his social media accounts, with his Douyin account retaining only one video discussing Xibei's growth, which mentions an annual revenue of 6.2 billion [1]. - Xibei published an apology letter acknowledging a significant gap between its production processes and customer expectations, committing to adjustments in its cooking methods by October 1, 2025 [5]. - The company plans to implement nine adjustments across all locations, including switching to non-GMO soybean oil for all dishes that currently use soybean oil [5]. Group 2: Public Controversy and Reactions - The controversy began when internet celebrity Luo Yonghao criticized Xibei for serving mostly pre-made dishes at high prices, prompting a public debate between him and Jia Guolong [3]. - Jia Guolong's comments in a private group chat were leaked, where he expressed a willingness to adapt and learn from competitors, indicating a shift towards transparency in operations [3][5]. - Following the backlash, Luo Yonghao announced plans to test various pre-made dishes available in the market, while clarifying that he would not engage in promoting them [5].
西贝创始人贾国龙清空多个社交账号，此前与罗永浩掀起预制菜论战
Sou Hu Cai Jing·2025-09-28 05:27