Tai Mei Ti A P P·2025-09-28 05:56Core Viewpoint - The white liquor industry is experiencing a slight recovery in prices ahead of the Mid-Autumn Festival and National Day, but overall sales are expected to decline due to insufficient consumer confidence and changing demand patterns [2][7][8]. Price Trends - Some premium liquor prices have shown a slight increase, with Feitian Moutai's box price rising above 1800 yuan per bottle, and the eighth generation Wuliangye increasing by 80 yuan per box [2][3]. - The prices of high-end liquors like Guojiao 1573 and Junpin Xijiu have also rebounded slightly, with Guojiao 1573 priced at around 999 yuan per bottle in some retail channels [3][4]. Market Dynamics - Despite the price increases, many distributors remain cautious about stocking up due to high existing inventory and the risk of price fluctuations [4][7]. - The overall market sentiment is cautious, with many distributors focusing on maintaining cash flow rather than aggressive inventory purchases [4][6]. Consumer Behavior - The demand for liquor is being affected by a decrease in business gift-giving and a more rational consumer approach, leading to expectations of a slight decline in overall sales during the holiday season [2][5][7]. - The traditional demand for gifting during festivals still exists, but the overall market activity is lower than in previous years [4][7]. Promotional Activities - Various regions have introduced consumption promotion policies, such as issuing consumption vouchers and subsidies for banquet consumption, which may stimulate demand for liquor during the holidays [5][6]. - Liquor companies are focusing on terminal sales promotions, including discounts and promotional events to boost sales [5][6]. Sales Performance - Some companies, like Guizhou Moutai, have reported significant increases in terminal sales, with a growth rate of about 100% month-on-month and over 20% year-on-year [6]. - However, the overall performance of listed liquor companies remains weak, with many experiencing declines in revenue, indicating a challenging market environment [7][8].