西贝别想蒙上消费者的眼睛

Core Viewpoint - The recent controversy surrounding Xibei's promotional video, which features a bizarre story about a customer offering a house in exchange for soup, has sparked widespread criticism and raised questions about the company's marketing practices and authenticity [1][3][4]. Group 1: Incident Overview - A video from over 20 years ago resurfaced, where a Xibei manager recounts a story about a customer who offered to give her a house in Beijing for a bowl of soup [1]. - The manager, Liu, was only 15 years old when she started working at Xibei, leading to accusations of child labor and skepticism about the customer's true intentions [3]. Group 2: Public Reaction - The public has reacted negatively to Xibei's marketing tactics, with many finding the stories unbelievable and questioning the company's integrity [3][4]. - There are calls for regulatory bodies to investigate Xibei for potential false advertising, as the company's claims seem to mislead consumers [4]. Group 3: Company Image and Marketing Strategy - Xibei's recent marketing campaigns, including emotional stories about children and food, have been criticized for being overly dramatic and lacking authenticity [3]. - The company appears to be out of touch with consumer expectations, focusing on sensational narratives rather than the quality of its food [4].