SZAP(SZ:000061) Sou Hu Cai Jing·2025-09-28 06:05Core Insights - The article highlights how Douyin (TikTok in China) is leveraging its content creation and connection capabilities to enhance the sales channels for agricultural products, significantly contributing to rural revitalization and the agricultural economy [1][3]. Group 1: Douyin's Impact on Agricultural Sales - In September 2024, Douyin reported 1.36 billion new rural-related videos and 4.495 million agricultural live broadcasts, facilitating urban-rural dialogue and resulting in 10.2 billion agricultural product sales [1]. - Douyin's platform has transformed previously overlooked local agricultural products into popular items, injecting new vitality into the agricultural economy [1]. Group 2: Growth of Agricultural Brands - The number of agricultural product merchants on Douyin increased by 51% year-on-year, with 46,800 merchants achieving annual sales exceeding 1 million yuan, a 42% increase [4]. - Douyin's support programs, such as "Star Village" and "Star Farmer," aim to cultivate and promote rural talents and distinctive agricultural representatives, enhancing brand development [4]. Group 3: Breaking Regional Barriers - Douyin's interest-based e-commerce model has expanded the market reach of local agricultural products, allowing them to be sold nationwide, overcoming the limitations of local markets [5][6]. - The average daily shipment of agricultural products reached 24.48 million packages, showcasing the effectiveness of Douyin's content-driven sales approach [6]. Group 4: Digital Transformation of the Agricultural Supply Chain - Douyin's e-commerce model has restructured the agricultural supply chain, creating new collaborative mechanisms between live-streaming hosts, suppliers, and small farmers, thus promoting regional industrial development [7]. - The rise of new agricultural entrepreneurs is enhancing the logistics and operational efficiency of agricultural products, driving regional economic growth [8]. Group 5: Creation of a Complete Agricultural Ecosystem - Douyin's live-streaming e-commerce is fostering a complete industrial ecosystem, improving local procurement, cold chain logistics, and attracting talent and investment into rural areas [8]. - The integration of digital economy elements into rural areas is revitalizing the agricultural sector, with new farmers innovating and enhancing product quality to appeal to consumers [8].