从“有”到“优”，奇鹤“十大金标准”卷起DHA品类全面升级

Core Viewpoint - The article highlights the increasing importance of DHA as a key nutrient for brain and visual development in children, emphasizing the need for high-quality DHA products in a market filled with varying claims and safety concerns [1][2][3]. Part 1: Market Dynamics and Consumer Needs - The concept of "nutritional fourth meal" is gaining traction among Chinese families, leading to a heightened focus on DHA due to its critical role in child development [1]. - The 2023 Dietary Reference Intakes for Chinese residents recommend specific daily DHA intake levels for different age groups, indicating a clear guideline for parents [1]. - A survey revealed that over half of children aged 3-17 in China do not meet the recommended DHA intake, with average daily consumption significantly below the guidelines [2]. - The demand for DHA supplements is rising, with a notable increase in sales during promotional events, reflecting strong consumer interest in brain health products [2]. Part 2: DHA Quality Standards - In response to market complexities, the company has established "Ten Gold Standards" for DHA products, focusing on raw materials, production, testing, and monitoring to enhance consumer trust and experience [3][4]. - The first five standards include the use of non-GMO patented raw materials, customized nutrition plans based on scientific guidelines, plant-based gelatin, clinical validation of benefits, and allergen-free formulations [5][6][7]. - The second set of five standards emphasizes production safety, comprehensive safety testing, measurable effect tracking, and transparency in product information [8][9][10]. Part 3: Company Commitment and Achievements - The company has invested significantly in research, raw materials, production, and testing over its 20-year history, establishing itself as a trusted brand in the DHA market [10]. - It collaborates with leading suppliers and adheres to stringent production standards to ensure product quality and safety [10]. - The brand has received multiple accolades, including the International Monte Award and recognition as the top seller of high-DHA algae oil, reinforcing its reputation among consumers [11].