Core Insights - The opening of the first official flagship store of Gigi Kawa in Shanghai marks a significant step in connecting with Chinese consumers and enhancing brand presence in the market [1][5] Group 1: Store Opening and Customer Engagement - The flagship store opened on September 27, 2023, in Nanjing East Road, attracting a large number of visitors, with all appointment slots fully booked from September 27 to October 8 [2][4] - The store features interactive events, including meet-and-greet sessions with popular characters, and offers exclusive merchandise that combines local cultural elements with IP themes [4] Group 2: Marketing and Brand Strategy - Gigi Kawa has effectively implemented a localization strategy over the past year, creating more opportunities for consumer interaction with the IP [5] - The brand has expanded its online presence by launching its first official online flagship store on Tmall in September 2024, which has gained over 680,000 followers [6] Group 3: Future Plans and Market Expansion - Gigi Kawa plans to continue deepening its engagement with the Chinese market by promoting international IP content and fostering deeper interactions with local consumers [9]
吉伊卡哇国内线下首店落地上海，持续加码中国市场
Sou Hu Cai Jing·2025-09-28 06:49