告别低息、拥抱投资！存款“搬家”潮汐背后

Core Viewpoint - The recent "9·24" policy has not only boosted stock market indices and market capitalization but also significantly impacted household finances, leading to a shift in wealth from traditional bank deposits to investment markets [1][9]. Group 1: Deposit Trends - A new wave of "deposit migration" appears to be underway, driven by declining interest rates and a shift in investment preferences among residents [3][6]. - As of August 2025, the balance of RMB deposits reached 322.73 trillion yuan, with household deposits increasing by 9.77 trillion yuan, while non-bank financial institution deposits surged by 5.87 trillion yuan [3][4]. - In August, household deposits saw a net increase of only 110 billion yuan, a decrease of 600 billion yuan year-on-year, while non-bank deposits increased by 1.18 trillion yuan, reflecting a significant shift in fund allocation [3][4]. Group 2: Market Dynamics - The A-share market has entered a bullish phase, with the Shanghai Composite Index rising over 14% since the beginning of the year, and total A-share market capitalization exceeding 104 trillion yuan [4][9]. - The average daily trading volume has surpassed 1.64 trillion yuan, indicating heightened market activity and investor interest [4][9]. - The number of new stock accounts opened has doubled month-on-month, with 2.64 million new personal stock accounts in August alone, marking a 165.57% year-on-year increase [10]. Group 3: Factors Driving Change - The decline in bank deposit interest rates, coupled with rising stock market performance and regulatory policies, has been a significant driver of the current deposit migration trend [6][8]. - Historical patterns show that deposit migration has occurred during periods of low interest rates and strong stock market performance, indicating a shift in investment strategies among residents [6][7]. - The current environment reflects a transition from traditional high-yield bank deposits to more diversified investment products, including stocks and non-bank financial products [5][11]. Group 4: Future Outlook - The upcoming peak of high-yield fixed-term deposits maturing in 2025-2026, combined with ongoing favorable policies for the capital market, suggests that the deposit migration process will continue [13]. - Analysts predict that the strength and duration of this migration will depend on the yield differential between asset management products and new deposits, as well as the overall economic outlook [13][14]. - Financial institutions are advised to adapt their strategies to retain deposits, optimize their funding structures, and enhance customer satisfaction to mitigate the impact of deposit migration [14][15].