西贝贾国龙多个社交账号内容被清空，抖音仅留一条视频作品

Core Viewpoint - The recent actions of Xibei Catering Group's founder, Jia Guolong, to clear his social media accounts come in the wake of a public relations crisis related to the company's use of pre-packaged food and other controversies [1][3]. Group 1: Public Relations Crisis - Xibei faced backlash after a public comment by Luo Yonghao criticized the high prices of their pre-packaged dishes, leading to Jia's initial denial and threats of legal action [3]. - Following the opening of their kitchen to the public, issues such as the accumulation of frozen ingredients and the use of genetically modified soybean oil were revealed, further intensifying public scrutiny [3]. - Content published by Xibei, including articles and videos, was criticized for being overly sentimental and perceived as deliberate marketing ploys, leading to negative public reactions [3][4]. Group 2: Legal Actions and Consumer Rights - A long-time customer and lawyer filed a lawsuit against Xibei for alleged false advertising and violation of consumer rights, aiming to promote better food safety legislation in China [4]. - The lawsuit highlights concerns over Xibei's marketing practices and the need for more stringent regulations to protect consumer health and safety [4]. Group 3: Social Media Strategy - Xibei attempted to improve its image through emotional storytelling in videos, but these efforts were met with skepticism and ridicule from the public [4]. - The company's official customer service stated that the removal of certain content was due to online harassment faced by customers and employees [4].