海底捞推出多款秋季新品 番茄锅年销量超7000万份

Core Insights - Haidilao has launched several autumn products, including a 6 kg tomato hot pot and fresh-cut beef trio, along with seafood offerings [1] Product Launch and Sales - The 6 kg tomato hot pot is made from tomatoes sourced from the golden planting belt around latitude 40° in Xinjiang and Inner Mongolia, with projected annual sales exceeding 70 million servings in 2024, leading to a total procurement of over 70,000 tons for all tomato products [1] - The company has been developing a "fresh-cut" series in its meat offerings, with over 100 standard theme stores featuring fresh-cut products expected to be operational by September 2025 [1] Fresh-Cut Product Strategy - Fresh-cut beef is primarily sourced from regions including Ningxia, Gansu, Guizhou, and Inner Mongolia, with an anticipated daily usage of five to six tons following increased promotional efforts in the autumn [1]