“生态徒步+民俗互动”释放文旅热力 文旅商体展融合激发双节消费潜力

Group 1 - The core viewpoint highlights the increase in tourist traffic in Shangri-La, Yunnan, due to unique experiences combining ecological hiking during the day and cultural interactions at night [1][4] - As of September 27, hotel bookings in Shangri-La reached 55%, with an expected reception of 1.5 million tourists during the National Day holiday, representing a growth of over 15% compared to the same period in 2024 [6] Group 2 - In Shanghai, a series of activities have been launched to stimulate consumption during the National Day and Mid-Autumn Festival, including the "Street Life Festival" and the "International Art Flower Exhibition" [6][8] - The "Street Life Festival" features over twenty free activities, including sunset yoga and healing music, and runs from September 26 to October 12, covering 11 themed streets in Shanghai [11] - The "International Art Flower Exhibition" at the Shanghai Pujiang Countryside Park showcases a giant "butterfly" floral totem over 20,000 square meters, integrating trendy cartoon IP elements [13]