“赛事+”让流量变“留量” 一域带全局释放消费新活力

Core Insights - Recent large-scale sports events in Hubei Jingmen and Shandong Rizhao have invigorated local cultural and tourism markets [1] Group 1: Hubei Jingmen Events - The 2025 Paragliding World Cup Finals opened in Jingmen, attracting nearly 5,000 paragliding enthusiasts from 19 countries and regions [4] - Participants must skillfully control their descent to land on an electronic target with a radius of only 16 centimeters, with closer landings scoring higher [6] - Jingmen plans to host a series of activities in 2025, including a music market, flight performances, and industry-academia exchanges, to cater to more paragliding enthusiasts [7] - The local government is developing a comprehensive industry chain around paragliding, including training, tourism, and equipment manufacturing, to boost the cultural tourism industry and low-altitude economy [9] Group 2: Shandong Rizhao Events - The 2025 China Sports Leisure Conference in Rizhao features a multi-dimensional activity structure encompassing land, sea, and air, catering to participants of all ages [10][13] - Rizhao has implemented a "watching + city tour" deep experience model, hosting over 70 provincial-level events in the first half of 2025, attracting more than 45,000 direct participants and over 300,000 spectators [13] - These events have generated direct economic benefits of 242 million yuan and total output benefits of 686 million yuan [13]