Group 1 - The core theme of the new product launch by Shuanghui's high-end light food brand "Jiansong" is "pleasing oneself," introducing new products such as salad chicken breast, chicken small breast, and luncheon meat series [1][3] - The Jiansong series represents Shuanghui's new layout in the "healthy light food" sector, leveraging its own farm with an annual production of 300 million chickens, antibiotic-free chicken raw materials, and clean formula technology to ensure full-chain control in breeding, research, and production [3][5] - The newly launched Jiansong salad chicken breast uses whole antibiotic-free chicken breast with innovative processing techniques, retaining tenderness and moisture, and offers various flavors including black pepper, basil, and cinnamon oolong [5][7] Group 2 - The introduction of Jiansong's new products signifies a strategic deepening for Shuanghui in the healthy light food sector, reflecting the company's further refinement and expansion of its product lines [7] - Shuanghui aims to continuously focus on the meat industry, striving to meet consumers' aspirations for a better life by launching more healthy, safe, nutritious, and delicious products to satisfy the increasingly diverse needs of consumers [7]
深化健康轻食领域战略 双汇“简颂”系列新品发布