全新问界M7、尚界H5正式上市，鸿蒙智行下探进20万元以内

Core Insights - The launch of the Shangjie H5 and the new Wanjie M7 marks a significant step for Hongmeng Zhixing, targeting both the entry-level and premium segments of the market [1][19] - The Shangjie H5 is positioned as a key product for younger consumers, priced below 200,000 yuan, while the Wanjie M7 aims to enhance brand value in the 300,000 yuan range [1][19] Summary of Shangjie H5 - The Shangjie H5 is a mid-size SUV priced between 159,800 yuan and 199,800 yuan, available in both pure electric and range-extended versions [2] - The H5 features two versions: Pro and Max, with the Max version equipped with advanced hardware for high-level driving assistance [4][6] - The range-extended Pro version is priced at 159,800 yuan, while the Max version is priced at 179,800 yuan, featuring a 1.5L range extender engine [4][6] - The pure electric version offers two battery capacities of 64.6 kWh and 80 kWh, with official CLTC ranges of 525 km and 655 km respectively [6] Summary of Wanjie M7 - The new Wanjie M7 is positioned as a mid-large SUV with a starting price of 279,800 yuan, available in both range-extended and pure electric versions [8][10] - The M7 utilizes the same platform as the Wanjie M9 and M8, enhancing its product capabilities [10] - The M7 features two configurations: Pro+ and Max, with the Max version equipped with multiple advanced sensors for comprehensive driving assistance [11] - The range-extended version has a maximum power output of 118 kW, while the pure electric version offers up to 710 km of CLTC range with a 100 kWh battery [13][15] Strategic Positioning - The Shangjie H5 aims to penetrate the market below 200,000 yuan, targeting young consumers and mainstream families, while the Wanjie M7 seeks to strengthen brand positioning in the higher price segment [19] - The product matrix of Hongmeng Zhixing now spans from below 200,000 yuan to above 1,000,000 yuan, creating a comprehensive ecosystem in the new energy vehicle market [19] - The company must maintain a balance between internal competition among its brands and external market differentiation to ensure sustained growth in both scale and brand strength [19]