2 1 Shi Ji Jing Ji Bao Dao·2025-09-28 08:41Core Insights - The recent surge in travel demand to Luzhou during the National Day holiday is attributed to local events such as a large music festival and the inaugural home match of the "Chuan Super" football league, leading to a significant increase in hotel bookings and flight searches [1][2] - The rise of local football leagues, including "Chuan Super," "Yushu," and others, is driving weekend and nighttime economies in various cities, with substantial sponsorship from beverage brands [2][3] - Local governments are leveraging these events to boost tourism and consumption, with initiatives like discounts for ticket holders and promotional activities to attract visitors [6][8] Group 1: Travel and Tourism Impact - Luzhou has seen a doubling in high-star hotel bookings and over 60% increase in flight searches compared to last year, indicating a strong interest in local events [1] - The influx of visitors for events like the music festival and football matches is expected to generate significant economic activity, with local authorities predicting over 1 billion yuan in consumption during these events [2][6] Group 2: Sponsorship and Brand Engagement - Major beverage brands such as Luzhou Laojiao, Langjiu, and Chongqing Beer are sponsoring local events, enhancing brand visibility and engagement with consumers [1][2] - The "Chuan Super" league has attracted sponsorship from various liquor companies, indicating a strategic alignment between sports events and brand marketing [2][3] Group 3: Local Government Initiatives - Luzhou is offering discounts for visitors holding tickets to the music festival and football matches, along with free public transport to enhance visitor experience [8] - Other cities like Suining are implementing similar strategies, including free parking and dining discounts for ticket holders, to capitalize on the economic opportunities presented by local sports events [10]