养生壶爆炸致1岁宝宝烫伤，网红品牌小熊电器陷质量危机

Core Viewpoint - The incident involving a small bear electric kettle explosion has raised significant public concern and scrutiny regarding the safety and quality of the company's products, particularly its high borosilicate glass offerings [1][2][11]. Company Overview - Small Bear Electric, founded in 2006, has positioned itself in the market as a provider of creative small appliances, leveraging youthful design and online marketing strategies to gain market share [9]. - As of 2023, the company has achieved a market share ranking of fourth, following major competitors such as Supor, Midea, and Joyoung [9]. Incident Details - On September 20, a small bear electric kettle exploded during normal use, resulting in severe burns to a one-year-old child [2]. - The company has not yet disclosed core information regarding the incident, stating that it is conducting a thorough investigation [1][11]. Consumer Complaints - There has been a notable increase in complaints regarding the spontaneous cracking or exploding of various glass products from Small Bear Electric, occurring during normal heating processes [5][6]. - Customers have reported issues with multiple product categories, including kettles, washing machines, and other appliances, often citing safety hazards and poor customer service experiences [5][6][8]. Customer Service Response - The company's customer service has been criticized for its handling of complaints, often attributing product failures to user error and denying warranty coverage for glass components [6][8]. - Customers have expressed dissatisfaction with the slow response times and perceived lack of support from the company's service team [8]. Market Context - The small appliance market has seen a shift in consumer behavior, with a growing emphasis on quality and practicality, moving away from the previous trend of viral products [10]. - The recent quality issues faced by Small Bear Electric highlight the challenges of maintaining brand reputation in a competitive market that increasingly prioritizes high-quality standards [10][11].