3 6 Ke·2025-09-28 09:21Market Overview - The dynamic animation market is experiencing significant growth, with nearly 2000 new dynamic animations launched, but over 60% have accumulated less than 1 million views [1] - In August, the number of dynamic animations reached a historical high of 1802, with a month-on-month increase of 15% [1] - Total views for dynamic animations surpassed 9.5 billion, with an increase of 2.524 billion views in August alone, marking a 32% month-on-month growth [1] - The top 100 dynamic animations accounted for over 80% of the total view increase in August, indicating a concentration of viewership among leading titles [1] Content Trends - The share of popular content is increasingly concentrated, with the top 20 accounts accounting for 77% of the view increase in the last three months [2] - The proportion of comedic animations has significantly decreased, dropping from over 60% to around 30% in terms of quantity, and from 63% to 26% in view increase [2] - Other genres, particularly fantasy and adventure themes, have seen a surge in popularity, with view increases reaching 1.563 billion in August, nearly three times that of comedic animations [2] Popular Titles - In June, the top three dynamic animations were all comedic, with "Mountain Village Little Master Season 1" leading the view increase [3] - The trend continued in July, with "Genius Falls to Pick Up Medicine Residue" topping the list, and a significant number of older titles maintaining their popularity [5] - By August, the top title shifted to "Hong Huang: Managing the Teachings, Fooling a Bunch of Saints," with a notable increase in new titles [7] Player Landscape - Major players in the dynamic animation sector include Chinese Online, Judian, Mofang, Youhe, and Jiangyou, all of which have established a presence in the market [10] - The top 20 accounts accounted for over 5.4 billion views, representing 57% of the total platform views, highlighting the strong siphoning effect of leading accounts [10] - Institutional accounts dominate the market, with 15 out of 20 top accounts being operated by organizations, while individual creators primarily focus on comedic animations [11] Monetization Strategies - The majority of dynamic animations are available for free, but there is a noticeable shift towards paid models, especially as the share of comedic animations declines [6][9] - In August, 23 out of the top 30 animations adopted a paid strategy, indicating a significant change in monetization approaches [9]