Core Insights - The event at Chengdu Taikoo Li highlights the city's emerging role as a fashion hub in Southwest China and nationally, showcasing a blend of British tradition and ancient Shu architectural elements [1][3] - The pop-up store emphasizes "scene innovation" to redefine the relationship between people, products, and spaces, transforming consumer behavior into content experiences [3] Group 1 - The pop-up store features interactive elements such as Tartan fabric storytelling and plaid DIY activities, catering to the growing demand for cultural depth and participation among Chengdu consumers [3] - Chengdu's fashion landscape is evolving from a "traffic entry" to a "content platform," connecting brand narratives with local culture and enhancing emotional recognition among consumers [3] - The Barbour brand showcased an exclusive plaid pattern, Barbour Tartan, inspired by traditional designs from 13th-century Scotland, reflecting a rich historical legacy and the fusion of classic and innovative elements [3]
场景驱动叙事 国际时尚品牌引爆成都双节消费热潮
Sou Hu Cai Jing·2025-09-28 10:00