按次付费的“三元健身房”是门好生意吗？

Core Insights - The "Sanyuan Gym" model in Shanghai faces limitations due to vague customer targeting and lack of precise positioning, which restricts its commercial potential [1][21] - The model operates on a low-cost, government-subsidized basis, providing affordable fitness options for community residents, thus acting as a public welfare initiative [1][5] - The emergence of various gym models, including 24-hour shared gyms and niche fitness spaces, reflects a competitive landscape where service quality and cost-effectiveness are increasingly important [2][22] Group 1: Business Model and Operations - The "Sanyuan Gym" operates on a pay-per-use basis with pricing tiers: 3 CNY/hour in the morning, 6 CNY/hour in the afternoon, and 9 CNY/hour in the evening, benefiting from low operational costs due to government support [1] - The model is designed to attract a broad audience, including retirees and flexible workers, thereby fostering a culture of fitness among potential users [5][12] - The operational entity, "Jiukui Sports," specializes in transforming idle urban spaces into sports facilities, indicating a mature operational capability [3] Group 2: Market Dynamics and User Engagement - The "Sanyuan Gym" serves as a "fitness enlightenment station," drawing in new users who may later transition to higher-end gyms, thus nurturing a fitness culture [2][27] - The model is not unique to Shanghai, as similar community fitness initiatives have existed since 1997, showcasing a long-standing commitment to public sports facilities [7][10] - The government’s role in supporting such initiatives highlights a collaborative approach to enhancing public health and fitness engagement [1][13] Group 3: Challenges and Limitations - The "Sanyuan Gym" model, while beneficial for public welfare, lacks the scalability and attractiveness for investors due to its inability to address core issues like user retention and service differentiation [20][27] - There are concerns regarding hygiene and user experience, which could deter potential customers despite the low pricing [20] - The attempt to cater to diverse demographics, such as both elderly and younger users, may lead to conflicting needs and experiences within the gym environment [20][27]