Workflow
领克奋力克服“焦虑”:补智能短板、拓场景品类

Core Insights - Lynk & Co is undergoing a significant transformation after nine years, addressing challenges faced in the Chinese market due to its initial global positioning and product development aimed at European standards [2][4] - The brand has recently entered the "Intelligent 2.0" era with the launch of new models equipped with advanced driving assistance systems, marking a shift towards improved smart technology integration [3][6] Product Development - The new Lynk & Co 08 EM-P and 07 EM-P models, priced between 139,800 to 212,800 yuan, feature upgrades in smart technology, including the H7 driving assistance system and LYNK Flyme Auto 2 smart cockpit [3][6] - The EM-P technology supports multiple driving modes and is being implemented across several models, including the Lynk & Co 07, 08, 900, and 10, indicating a unified approach to their electric and hybrid vehicle strategy [5][6] Market Positioning - Lynk & Co's initial global standards hindered its competitiveness in the rapidly evolving Chinese market, particularly in smart cockpit and driving technologies [4][5] - The brand is now focusing on family-oriented consumers aged 30-35, aiming to enhance its market appeal by addressing practical needs and lifestyle preferences [7][8] Strategic Integration - The integration of Lynk & Co with Geely's high-end electric brand Zeekr is expected to leverage shared technological advancements, enhancing product competitiveness and market positioning [7][8] - The company aims to maintain its unique brand identity while exploring broader market segments, with the Lynk & Co 900 model representing a shift towards more family-friendly offerings [7][8]