万万没想到，烂尾楼竟以这种方式被盘活

Core Viewpoint - The article discusses the rising trend of utilizing abandoned real estate projects, particularly those from Evergrande, as filming locations for short dramas, highlighting a creative way to repurpose idle assets in the real estate market [2][10]. Group 1: Real Estate Utilization - In Henan's Xingyang, Evergrande's abandoned sales office has become a popular filming location for multiple short drama crews, indicating a shift in the use of idle real estate [2]. - Evergrande has only developed seven residential plots in this area, with four plots being reclaimed by the local government due to being idle for over two years [4]. - The transformation of abandoned properties into filming sites is seen as a viable option to enhance property utilization and reduce waste, especially as finding new investors for these projects becomes increasingly difficult [10]. Group 2: Short Drama Market - The short drama market is rapidly expanding, with significant demand for filming locations, which has attracted real estate developers to participate [11]. - Notable short dramas like "After the House Went Bust, I Reached the Peak of My Life" and "In the Apocalypse, I Sold an Abandoned Building for One Billion" reflect societal themes of resilience and transformation, resonating with audiences [6][8]. - Filming locations for short dramas include a variety of properties, from urban landmarks to commercial complexes, showcasing the diverse needs of the short drama production industry [11]. Group 3: Economic Impact - Renting filming locations typically constitutes 10% to 20% of the core costs for short drama productions, making it a significant expense [12]. - The rental fees for sales offices and villas can range from several thousand yuan per day, providing a steady income stream for property owners during market downturns [12]. - The emergence of filming bases is seen as a strategic move to revitalize idle assets, with the required space often reaching several thousand square meters [12].