Core Insights - The recent launch of the Sichuan Super League (川超) has generated significant public interest, with ticket sales and attendance reaching impressive levels, indicating a strong local engagement with the event [2][3] - The economic impact of the league extends beyond sports, driving tourism, dining, and retail sectors, showcasing the concept of "ticket-root economy" where sports events serve as a catalyst for broader economic activity [3][9][19] Economic Impact - The opening match saw a ticket sales rate of 96.4%, with 22,240 seats sold out within seconds, and an additional 58 new and used cars sold on the same day, generating approximately 1.08 billion yuan in sales, a 103% year-on-year increase [2][3] - Local businesses, including food vendors and commercial complexes, reported significant revenue increases, with food stalls earning over 4 million yuan and nearby restaurants seeing average sales growth of over 15% [3][9] - The event has also spurred local tourism initiatives, with cities like Suining experiencing a 500% increase in online search volume, indicating a surge in interest and potential visitors [9][20] Cultural Engagement - The league has integrated local culture into its events, featuring unique attractions such as dinosaur displays and panda mascots, which enhance the overall experience and draw in crowds [4][10] - Social media engagement has been robust, with local media outlets leveraging platforms like Douyin to reach large audiences, further amplifying the event's visibility and cultural significance [6][11] Future Considerations - The long-term success of the league will depend on its ability to maintain momentum, attract consistent attendance, and convert the excitement of match days into sustained economic benefits for local communities [21][22] - The concept of "sports as a platform for cultural and economic exchange" is emphasized, suggesting that the true value lies in how well local economies can capitalize on the influx of visitors and engagement generated by the league [10][19]
当全网都在“干翻成都”，四川已经赢麻了
Sou Hu Cai Jing·2025-09-28 10:59