从领跑到受阻，马上消费IPO“迷途”何去何从？

Core Viewpoint - The company, Mashang Consumer Finance, once a leader in the consumer finance industry, is facing significant challenges that threaten its IPO progress and future growth due to compliance, business model, and governance issues [2][4][10]. Group 1: Company Growth and Performance - Since its establishment in 2015, Mashang Consumer Finance has rapidly expanded its asset scale from less than 100 billion yuan in 2016 to 68.099 billion yuan by mid-2025 [3]. - The company reported a revenue of 8.734 billion yuan in the first half of 2025, marking a year-on-year increase of 12.96%, and a net profit of 1.154 billion yuan, up 8.07% from the previous year [3]. Group 2: Compliance Issues - The company has over 70,000 complaints on the Black Cat Complaint platform, highlighting serious compliance issues such as high-interest loans, aggressive collection practices, and personal information leaks [5]. - The actual annual interest rates for loans range from 7.2% to 36%, with some high-risk customers facing rates close to regulatory limits, raising concerns about the company's practices [5]. - The collection practices of some partner agencies have been criticized for using intimidation and harassment, particularly involving a subsidiary of a major shareholder [5]. Group 3: Business Model Challenges - The company relies on high-interest deposits from shareholders to ensure stable funding, which raises questions about potential conflicts of interest [6][7]. - Targeting high-risk, lower-tier customers has led to increased bad loan rates and collection costs, necessitating aggressive collection methods that may not be sustainable in the long term [6]. Group 4: Governance Structure Deficiencies - The board of directors has consistently had fewer than one-third independent directors, violating regulations and raising concerns about decision-making transparency [8]. - The company's ownership structure is fragmented, with no single shareholder holding more than 50%, which could lead to inefficiencies in decision-making and increased vulnerability to hostile takeovers [8]. Group 5: Path to Recovery - The company must shift from a scale-driven approach to one focused on compliance and quality to regain market and regulatory trust [10]. - Strengthening compliance management, improving customer service, and addressing consumer complaints are essential steps for rebuilding trust [11][13]. - The company should diversify its customer base and enhance risk management through technology to ensure sustainable growth [14]. - Increasing the proportion of independent directors and improving the ownership structure will enhance governance and decision-making efficiency [15].