良品铺子回应上半年亏损：系主动降价让利、淘汰低效门店等所致

Core Viewpoint - The company reported a decline in net profit for the first half of 2025, attributing the loss to multiple factors including price reductions, store closures, and decreased government subsidies and investment income [2]. Group 1: Financial Performance - The company's net profit performance declined in the first half of 2025 due to proactive measures such as price cuts and the elimination of inefficient stores [2]. - The gross profit margin was affected by adjustments in product pricing and structure during the reporting period [2]. - The net cash flow from operating activities increased, primarily due to a decrease in sales scale and total profit, alongside reduced tax payments [2]. Group 2: Strategic Adjustments - The company has been optimizing and adjusting its product offerings, which included lowering prices on certain products [2]. - There has been a focus on cost control, leading to a reduction in employee compensation and other cash outflows related to business activities [2].