Core Viewpoint - The launch of the "光影长廊" lighting ceremony on Huaihai Road marks the beginning of the National Day and Mid-Autumn Festival shopping season, aiming to enhance the night-time economy and consumer experience in the Huangpu District [1][6][31] Group 1: Night Economy Initiatives - The lighting ceremony is part of Huangpu District's efforts to promote the integration of commerce, tourism, culture, and sports, creating vibrant night-time consumption scenarios [9] - From September 26 to October 16, Huangpu District is distributing special night-time consumption vouchers, including discounts for over 60 retail stores in key shopping areas like Huaihai Road and Nanjing Road [14] - The "光影节淮海路环彩流光手提袋" initiative offers exclusive benefits for night-time shoppers at designated stores, enhancing the appeal of night-time shopping [18] Group 2: Thematic Marketing Activities - Huaihai Road's commercial area is launching a series of themed marketing activities for the dual festivals, focusing on fashion consumption, interactive entertainment, art exhibitions, and cultural experiences [12] - The "漫游黄浦·次元幻想季——幻境淮海路" event features traditional brands engaging in innovative activities to attract visitors and rejuvenate traditional consumption scenes [16] - New retail experiences are being introduced, such as the "新天地玩车节" at Xintiandi, which combines classic car culture with modern lifestyle elements [20] Group 3: Cultural and Artistic Events - The "思南月圆生活节" at Sinan Mansion will host over a hundred events, including performances and art markets, to enrich the cultural consumption landscape [24] - K11 Art Mall is presenting the "芝麻街 奇妙艺境" exhibition, celebrating the 55th anniversary of a classic IP through artistic reinterpretation [26] - Various art exhibitions, including "微笑公园" and "badgirl和她的朋友们," showcase contemporary art and engage the community in cultural dialogue [29]
“夜”态升级!淮海路双节消费盛宴“夜”来越嗨
Sou Hu Cai Jing·2025-09-28 11:52