我们发现60个入境游热门景点 外国游客爱京沪也爱小城

Group 1: Market Recovery and Growth - The inbound tourism market in China is showing a clear recovery trend, with over 19 million foreign visitors received in the first half of 2025, nearing 60% of the total for 2019, and a year-on-year growth of 30% [1][3] - Major cities like Beijing and Shanghai have seen inbound tourist numbers return to 2019 levels, with Beijing experiencing significant growth since Q2 2023, surpassing its previous peak [2][3] - The expansion of visa-free policies has accelerated the recovery of the inbound tourism market, with 47 countries now enjoying unilateral visa exemptions from China [3][7] Group 2: Tourist Preferences and Trends - Foreign tourists are increasingly interested in destinations beyond traditional hotspots, with places like Jiuzhaigou, Zhangjiajie, Lijiang, Yangshuo, and Guilin gaining popularity [1][11] - Different regions exhibit distinct travel preferences, with European tourists favoring slow-paced deep travel, Southeast Asian tourists drawn to food and photo opportunities, and Middle Eastern tourists focused on shopping [8][9] - Historical sites and natural landscapes are the most attractive to international visitors, with the Great Wall and other cultural landmarks being particularly favored [14][20] Group 3: Policy and Infrastructure Improvements - Various local governments are implementing measures to enhance the inbound tourism experience, focusing on payment solutions, language support, and tax refund policies to address tourists' immediate needs [21][22] - The combination of policies reflects three main strategies: prioritizing convenience to boost immediate consumption, competing for tourist flow through subsidies and events, and promoting cultural exports to expand market reach [25] - The growth of social media discussions around "China Travel" has contributed to the rising interest in inbound tourism, with over 2.3 million posts on platforms like TikTok [2][3]