LI AUTO(US:LI) Zhong Guo Jing Ji Wang·2025-09-28 12:37Core Insights - Li Auto is accelerating its pure electric market layout after establishing a first-mover advantage in the extended range sector, with the launch of the Li Auto i6, a five-seat SUV priced at 249,800 yuan, which has already received over 10,000 pre-orders within five minutes of its launch [1][5] - The company aims to reshape the luxury car competition landscape, targeting a market position alongside traditional high-end SUVs like the Mercedes-Benz GLC, BMW X3, and Audi Q5, with a goal of achieving monthly sales of 9,000 to 10,000 units for the i6 by the end of 2025 [2][5] - The i6 features a new design and advanced technology, including a 720 km range with a 87.3 kWh lithium iron phosphate battery, and a fast charging capability of 500 kW, allowing for a 500 km charge in just 10 minutes [3][4] Product Features - The i6 measures 4950 mm in length, 1935 mm in width, and 1655 mm in height, with a wheelbase of 3000 mm, providing spacious interior dimensions and comfort features such as an 8.8-liter dual-use refrigerator and a 21.4-inch 3K rear entertainment screen [3] - It is equipped with advanced driver assistance systems, including AD Max and laser radar, enhancing safety and comfort for users [4] - The vehicle's performance includes a 0-100 km/h acceleration in 4.5 seconds for the all-wheel-drive version, supported by a sophisticated suspension system for improved ride quality [4] Market Strategy - Li Auto's pricing strategy reflects a responsive approach to market demands, as evidenced by the rapid adjustment of the i8's pricing and the unified pricing for the i6, indicating a shift towards prioritizing customer feedback over rigid product planning [5] - The introduction of the i6, alongside competitors like the Xiaomi YU7 and Tesla Model Y, is expected to drive the electric vehicle market towards a new phase, moving beyond merely replacing traditional fuel vehicles [5]