“美食+非遗”盛宴预热假期 跨界盛宴助力文旅消费

Core Insights - KFC in Tianjin hosted an event titled "Taste Food, Learn Intangible Cultural Heritage, Talk Nezha" to boost cultural tourism consumption ahead of the holiday season [1][3] - The event featured a collaboration with the movie "Nezha: Birth of the Demon Child," introducing a new red version of the tender beef sandwich, which has sparked consumer interest [3] - KFC plans to continue exploring the "food + culture" crossover model to provide diverse cultural consumption experiences in the future [3] Event Highlights - The event included performances of Tianjin's traditional storytelling, quick board, and intangible cultural heritage dough figurine making, showcasing local culture [3] - Young performers presented the Nezha story, and a master guided children in making Nezha-themed dough figurines, emphasizing the charm of intangible heritage and regional culture [3] - KFC also launched themed restaurants and a collaboration with "Nezha 2," offering Nezha-themed refrigerator magnets and unique food items like the "Mooncake Burger" for the Mid-Autumn Festival [3] Consumer Engagement - The new product "Red Fortune Sandwich" has been well-received due to its rich ingredients and spicy flavor, aligning with Nezha's character [3] - A parent praised the event for its meaningful and entertaining aspects, indicating positive consumer reception [3]