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集邮世界已悄然沉寂,邮票失去与生活的联系,市场如何重生?
Sou Hu Cai Jing·2025-09-28 14:30

Core Viewpoint - The stamp collecting market in China, once a popular trend, is now facing significant decline and transformation challenges due to various factors, including the rise of electronic communication and a lack of interest among younger generations [1][3][5]. Market Decline Reasons - The decline of the stamp collecting market is attributed to the rise of electronic communication methods, which have diminished the practical value of stamps [5]. - Over-speculation in the past led to a bubble, and many investors suffered losses during the 1997 financial crisis, resulting in a lingering caution towards stamp investments [5]. - Excessive issuance and repetitive stamp varieties have caused many stamps to lose their collectible value [5]. Demographics of Collectors - The current stamp collecting market is predominantly led by middle-aged and elderly individuals, with 63.2% of collectors aged 65 and above, while only 7.5% are under 30 [7][8][6]. Cultural and Historical Value - Despite the market's downturn, stamp collecting still holds significant cultural and historical value, which could be leveraged for revitalization efforts [10][16]. Initiatives for Revitalization - The postal department and stamp associations are exploring ways to attract younger collectors, such as launching new stamp series with appealing designs and advanced printing techniques [11]. - Initiatives like establishing stamp clubs and engaging with communities aim to rekindle public interest in stamp collecting [12][13]. - The emergence of digital stamp platforms presents new opportunities for traditional stamp collecting, potentially attracting younger audiences [14]. Future Outlook - Experts suggest that the future success of the stamp collecting market hinges on a "cultural transformation," focusing on its cultural and educational functions rather than investment speculation [17][18]. - Promoting digital stamp platforms can help engage younger generations by overcoming geographical and temporal limitations [19].