第四届“我为陕西品牌代言”市场营销创新创业大赛总决赛举行

Group 1 - The "I Represent Shaanxi Brand" competition has been held for four consecutive years and is a significant innovation and entrepreneurship event in Shaanxi Province [2] - The competition focuses on public promotion, allowing university students to use new media to promote Shaanxi's agriculture, cultural tourism, domestic products, and cultural brands, thus injecting youthful energy into brand promotion and high-quality industrial development [2] - This year's competition attracted over 300 teams and more than 3,000 students from over 30 universities in Shaanxi, with 88 outstanding teams reaching the finals after multiple selection rounds [2] Group 2 - Over a five-month period, participating students integrated professional knowledge with market practice, promoting over 300 cultural products from more than 180 cultural enterprises in Shaanxi through new media platforms [3] - Students created and published over 2,400 short videos and conducted more than 160 live broadcasts, achieving a total exposure of 20 million times for related topics, significantly enhancing the visibility and influence of Shaanxi's cultural brands [3]