奥迪中国：以“双品牌”战略坚定推进在华电动化转型

Core Insights - The seventh World New Energy Vehicle Conference (WNEVC) was held in Haikou, Hainan, showcasing Audi's commitment to the Chinese market with the display of two flagship electric models: Audi Q6L e-tron and Audi E5 Sportback [1][3] - Audi's strategy emphasizes "For China, in China," highlighting the company's determination to deepen its presence in the Chinese market amid increasing competition from local manufacturers [3][4] Market Context - According to CounterPoint Research, domestic manufacturers have captured nearly 90% of the Chinese electric vehicle market in the first half of the year, putting significant pressure on multinational companies like Audi [3] - China is not only the largest automotive market globally but also a key source of technological innovation, making it essential for Audi to focus on this market to navigate the ongoing industry transformation [3] Product Development - The Audi Q6L e-tron, produced on the luxury electric platform PPE, sets new standards in driving performance, charging capabilities, and overall efficiency, featuring a 107 kWh CATL lithium-ion battery and advanced Bank Charging technology [4] - The Q6L e-tron offers a maximum range of 765 kilometers under CLTC conditions, with the ability to add 294 kilometers of range in just 10 minutes of charging, addressing consumer range anxiety [4] Technological Innovations - The Audi E5 Sportback, launched as part of Audi's new brand strategy, features an AI-driven cockpit system with advanced voice recognition and seamless application connectivity, tailored for the Chinese market [5] - Audi has developed a customized advanced driver assistance system for the Q6L e-tron in collaboration with Huawei, making it the first international luxury brand to implement such technology in China [7] Safety and Testing - Audi prioritizes safety, having met new national battery safety standards ahead of their official implementation, and conducts extensive testing under extreme conditions to ensure user safety [7] Strategic Goals - In the past 50 days, Audi has launched five new models, including three electric and two internal combustion engine vehicles, as part of its dual-brand and multi-platform strategy to maintain competitiveness [8] - Audi plans to continue its aggressive product rollout in China, with more new models expected by the end of the year, marking the largest product layout in the brand's history [8]