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险企加注养老金融赛道 “叫好不叫座”如何解决
Sou Hu Cai Jing·2025-09-28 17:01

Core Insights - The insurance industry is increasingly focusing on the development of the third pillar of pension systems, emphasizing the integration of insurance with pension services as a new growth direction [1][2][3] Group 1: Market Overview - The commercial pension insurance market in China is still relatively small, but it is expected to grow significantly, with projections indicating that the market size will exceed 100 billion yuan in 2024, a substantial increase from 18 billion yuan in 2023 [2] - As of mid-2023, 13 insurance institutions have invested in 60 elderly care communities across 20 provinces, providing approximately 80,000 beds, with the total number of communities exceeding 150 when including light-asset models [2] Group 2: Regulatory and Policy Environment - The National Financial Regulatory Administration has proposed reforms to promote high-quality development in commercial pension finance, encouraging the creation of new insurance products that combine pension risk protection with wealth management [3] - Recent discussions have highlighted the need for greater public awareness and acceptance of pension financial products, as well as the importance of tax incentives to encourage individual pension contributions [3][4] Group 3: Challenges and Opportunities - The insurance sector faces challenges in fundraising capabilities compared to the banking sector, with the insurance channel holding a significant share of the pension finance market, while the individual insurance channel is experiencing a decline in agent numbers [3] - The development of commercial long-term care insurance is still in its infancy, with market growth hindered by the need for adequate social care capabilities and investment returns [5] - Despite being the second-largest insurance market globally, China's insurance premium income is significantly lower than that of the United States, indicating substantial potential for growth in commercial pension and life insurance [5]