Core Viewpoint - The gold market is gaining attention as the National Day holiday approaches, with various brands adjusting their gold jewelry prices, indicating a potential upward trend in consumer demand and pricing [1][3]. Price Trends - Major brands such as Chow Tai Fook, Lao Feng Xiang, and others are currently pricing their gold jewelry around 1108 CNY per gram, with slight variations among different brands [2][3]. - Chow Tai Fook confirmed that its "fixed price" gold products will see price increases starting in October, with an average increase expected to exceed 15% [3]. Emerging Trends - The "pain gold" trend is rapidly gaining popularity among young consumers, priced at 2800 CNY per gram, significantly higher than standard gold jewelry prices [4]. - Collaborations between traditional brands and popular culture, such as Chow Tai Fook's partnership with the game "Black Myth: Wukong," have resulted in substantial sales, exceeding 150 million CNY [5]. Market Dynamics - The gold market's performance is positively correlated with gold prices, influenced by various factors including geopolitical risks and monetary policy changes [6][7]. - Analysts suggest that the recent rise in international gold prices is driven by short-term expectations of U.S. Federal Reserve interest rate cuts and ongoing geopolitical uncertainties [7][8]. Long-term Outlook - The long-term outlook for gold is shaped by a restructuring of the global monetary credit system, with a weakening of the dollar's dominance and increasing demand for gold as a safe-haven asset [8].