Xuan Gu Bao·2025-09-28 23:19Industry Overview - The price of domestic gold jewelry has surpassed 1100 RMB per gram due to rising international gold prices, prompting major jewelry brands to initiate price increases [1] - In Wuhan, Chow Tai Fook plans to raise its "one-price" jewelry by approximately 20%-30% after the National Day holiday, although specific products and their proportions have yet to be determined [1] - As of September 27, major traditional gold jewelry brands like Chow Tai Fook, Chow Sang Sang, and Luk Fook have all set their gold prices at 1108 RMB per gram, while Lao Miao Gold is at 1100 RMB per gram [1] - Tianfeng Securities notes that while gold jewelry consumption volume has decreased due to rising prices, the total value remains at the third highest historical level, indicating stable consumer demand [1] - The high-end jewelry market shows resilience, prompting brands to adapt their market strategies [1] - The younger generation is becoming the main consumer group, influenced by cultural confidence and the rise of domestic trends, leading to increased acceptance of traditional gold [1] - There is a shift in consumer behavior towards non-wedding gold purchases, with "self-wearing" becoming the most significant jewelry consumption scenario [1] - The industry is experiencing increased concentration, with leading brands significantly growing their market share in recent years [1] Company Developments - Mankalon has launched several new product lines, including the Fenghua 2.0 series, Jiaoyu series, and Weilan series, catering to both traditional and modern aesthetics [3] - Cuihua Jewelry is positioning its Cuihua brand as a luxury label through high-end products like the Master Series and Palace Museum cultural series, employing a no-discount strategy and collaborating with cultural institutions [3] - The company reports that its two-dimensional gold products are experiencing strong sales [3] Market Outlook - Dongguan Securities projects that the gold jewelry market will maintain stable growth from 2024 to 2029, surpassing other jewelry categories, confirming gold jewelry's lasting appeal among Chinese consumers [2]