Sou Hu Cai Jing·2025-09-29 02:05Core Viewpoint - The gold market is experiencing renewed consumer interest as the National Day holiday approaches, with several brands announcing price increases for gold jewelry [1][4]. Price Adjustments - Major brands such as Chow Tai Fook, Chow Sang Sang, and Luk Fook have confirmed price hikes, with Chow Tai Fook indicating that its "fixed price" gold products will see increases starting in October [3][4]. - Price increases vary by product category, with some popular items expected to rise by 30% to 40%, prompting customers to pre-order before the price hikes [5]. - Chow Tai Fook previously raised prices by 10% to 20% in March, while another brand, Baolan, is also adjusting prices with an average increase of over 15% [5]. Emerging Trends - A new product called "Pain Gold," which resonates with younger consumers, has gained popularity, priced at 2800 yuan per gram, significantly higher than standard gold jewelry prices [6][7]. - "Pain Gold" represents a fusion of gold products with subculture elements, appealing to young consumers' emotional and social needs [7]. - Collaborations with popular IPs have resulted in significant sales, with Chow Tai Fook's partnership with a game generating over 150 million yuan in retail sales [7]. Market Dynamics - The international gold price has been rising due to various factors, including expectations of U.S. Federal Reserve interest rate cuts and geopolitical risks [10][11]. - Analysts suggest that the current gold price increase is a result of short-term events, mid-term trends, and long-term structural changes, with a bullish outlook for gold prices due to ongoing demand from central banks and geopolitical uncertainties [10][11]. - The long-term outlook indicates a shift in the global monetary credit system, with a weakening of the dollar's dominance, which may sustain high gold prices in the future [11].