Bei Jing Shang Bao·2025-09-29 02:04Core Viewpoint - The 2025 China International Service Trade Fair (CIFTIS) is being held from September 10 to 14, with a focus on financial services and a theme of "Digital Intelligence Leading, Service Trade Renewed" [1] Group 1: Event Overview - The financial services section of the fair aims to create a comprehensive platform for global financial innovation, policy release, cooperation discussions, and cutting-edge experiences [1] - China Life Insurance is showcasing its commitment to providing comprehensive financial and insurance services throughout the customer lifecycle under the theme "One China Life, Lifelong Protection" [1] Group 2: Exhibition Highlights - The centerpiece of the exhibition is the "Guardian Tree," symbolizing China Life's role in providing solid protection for families and businesses [2] - The exhibition emphasizes audience engagement and experience, featuring interactive areas such as the "National Life Health Competition" and the "Smart Protection Without Boundaries" display [5] Group 3: Community Engagement - A specialized lecture on retirement planning was held on September 13, addressing public concerns about retirement needs and offering professional advice [6] - The lecture included a Q&A session, allowing attendees to share their retirement concerns and receive immediate expert responses [6] Group 4: Service Ecosystem Upgrade - China Life is committed to a customer-centric approach, enhancing service channels and integrating online and offline services for better accessibility [7][8] - The company has developed a comprehensive service system that includes various service modes to meet diverse customer needs [8] Group 5: Claims and Customer Experience - In 2024, China Life processed approximately 848,800 claims, with a total payout of 1.185 billion yuan and a claim approval rate of 99.81% [8] - The company is focused on providing efficient and warm claims services, enhancing customer trust and satisfaction [8] Group 6: Future Directions - China Life aims to strengthen its core competitiveness and enhance its product and service offerings to meet the growing demands of customers [10] - The company will continue to implement its "333 strategy" and uphold its operational philosophy of "One China Life, Lifelong Protection" [10]