拼车拼好饭之后，国内酒店开始流行“拼楼”

Core Viewpoint - The trend of "stacked hotels" in China is emerging as a cost-effective solution in a highly competitive hotel market, where multiple hotels operate within the same building, leading to a unique "vertical hotel complex" model that benefits from shared resources and customer flow [1][30]. Group 1: Industry Trends - The phenomenon of multiple hotels coexisting in a single building, often referred to as "stacked hotels," is becoming increasingly common in urban areas like Hangzhou, where a single high-rise can host over ten hotels [2][5]. - This model allows hotels to maintain their unique characteristics while benefiting from shared customer traffic, especially during peak seasons when occupancy rates can reach nearly full capacity [20][30]. - The "vertical hotel complex" approach is seen as a response to the shift from an incremental market to a stock market in the Chinese hotel industry, where suitable locations for new hotels are scarce [1][5]. Group 2: Economic Implications - Hotels within the same building can collectively manage seasonal fluctuations, sharing the burden during off-peak times and enjoying full occupancy during busy periods, thus enhancing overall profitability [20][30]. - The shared space and resources can lead to reduced customer acquisition costs for individual hotels, as the presence of multiple options attracts more visitors to the building [20][30]. - The trend reflects a broader shift in the hospitality industry, where smaller hotels are becoming more appealing due to lower investment costs and reduced operational pressures compared to larger establishments [30][34]. Group 3: Challenges and Considerations - While the stacked hotel model offers economic benefits, it also raises concerns regarding safety and regulatory compliance, as seen in past incidents where overcrowded buildings faced fire hazards [16][17]. - The model can lead to potential conflicts with residential communities, as seen in cases where residential buildings have been converted into hotels, causing disturbances and safety issues for residents [7][10]. - The long-term sustainability of this model may be challenged by market saturation and the need for continuous differentiation among hotels to avoid a decline in service quality and brand identity [30][37].