“茅五”等名酒动销回暖；古井贡酒推26度国际化新品｜观酒周报

Group 1 - The core viewpoint of the articles indicates a mixed recovery in the liquor industry, with premium liquor prices rising while overall market conditions remain weak [1][3] - The sales of high-end liquors like Moutai and Wuliangye have shown signs of recovery, with Moutai's sales volume reportedly doubling month-on-month and increasing over 20% year-on-year [2][3] - Despite the recovery in premium liquor sales, the overall sales performance across the industry is still below previous years, highlighting a disparity between leading brands and the broader market [3] Group 2 - In September, the national liquor production dropped by 18.2% year-on-year, totaling 20.7 million tons, with a cumulative decline of 9% for the first nine months [4] - The beer production also saw a slight decline of 1.8% in September, totaling 358.3 million tons, with a cumulative decrease of 0.2% for the first nine months [4] - The ancient liquor brand Gujing Gongji launched a new product line named "Han, Tang, Song, Ming," aimed at the international market, featuring a 26-degree alcohol content [6][7] Group 3 - Sichuan Jian Nan Chun Group announced plans to reduce its stake in Huaxi Securities by up to 26.25 million shares, representing 1% of the total share capital, primarily for liquidity needs [8][9] - Jian Nan Chun holds a 6.79% stake in Huaxi Securities, and the potential cash from this sale is estimated at around 250 million yuan [9] - Moutai 1935 has increased its marketing efforts by sponsoring major film events, indicating a strategic push to enhance brand visibility during peak sales seasons [10] Group 4 - The liquor brand "Dazhen·Zhenjiu" has signed over 3,000 alliance merchants, achieving significant sales across 30 provinces and 212 cities, marking a substantial increase in partnerships [11] - Qingdao Beer has strengthened its international presence by forming a strategic partnership in Thailand, enhancing its distribution network established over two decades [12][13] - Asahi Beer has raised prices for certain imported products in China due to rising operational costs, reflecting broader industry trends [14]